AI in Healthcare Market Research: The Case for Innovation or Caution?
January 15, 2025
Artificial Intelligence (AI) has been the ‘most discussed’ topic over the last two years, and the commercialization as well as widespread use of AI has changed the landscape of the professional world forever. Read More
Why ‘Fair Market Value’ Hurts Healthcare Market Research
December 9, 2024
In the late 20th century, there was increasing concern about how pharmaceutical companies, medical device makers, and other healthcare-related businesses were working with doctors and other healthcare professionals. Read More
Enhancing Respondent Response Rates Through Behavioral Science
October 28, 2024
Crucially, individuals tend to make decisions using their fast thinking process without even realizing it. This unconscious bias plays a significant role in how we form judgments and make choices. Read More
Struggling to Succeed in Healthcare Marketing Research?
September 29, 2024
Congratulations on landing your first job in the field department of a Healthcare marketing research company! While you may have a basic understanding of marketing research or statistics from college courses, you might be unsure about the role of the field department. Read More
Perfection Is Possible
September 8, 2024
At AOPS, “Perfection is Possible” is more than just a slogan—it’s the cornerstone of everything we do. From the moment I started this company, I realized that our pursuit of perfection is not a distant goal, but an everyday reality. In the world of healthcare marketing research, perfection is essential, and at AOPS, we make it possible by ensuring the integrity and reliability of the data that drives your critical decisions. Read More
How to build a health care data collection panel
January 1, 2023
In the summer of 2000, I met with Howard Ziment, CEO of the Ziment Group, a marketing research company that specialized in health care. He was interested in building a panel of physicians to complete marketing research surveys on the internet. Ziment was an early believer in the value of developing a physician panel. Read More
Data Use: A systematic method for checking online questionnaires
October 1, 2011
When we developed our first physician Internet panel in November 2000, the aspect that was quite astonishing was the speed with which physicians completed the study. We programmed our first study, mailed out our recently-recruited e-mails and waited in anxious anticipation to see what would happen. Read More