Healthcare market research sample is the group of verified healthcare professionals recruited to answer a research study. AOPS sources and manages that sample for market research agencies, recruiting physicians, specialists, nurses and pharmacists to quota, on schedule, with every respondent verified before entry.
Who we work with
AOPS works exclusively with market research agencies and fieldwork buyers. We do not sell to pharmaceutical brands, run our own consultancy, or bid on the studies our clients are bidding on.
That distinction matters more than it sounds. A panel company with a direct-to-pharma arm is, structurally, a competitor to the agency buying from it. We are not. Your client relationships, your study designs and your end-client identity stay yours.
What we can reach
1.77 million verified healthcare professionals worldwide:
| Region | Panelists |
|---|---|
|
Global |
1,770,000 |
|
United States |
1,050,000 |
|
UK and EU |
724,000 |
Around 85% of completes come from our own core panel. Beyond that we work with roughly 12 core partners across the US, EU4, UK and Canada, and a vetted network up to 20 deep depending on the geography and the respondent type.
That ratio is the point. We are not a broker passing your study to whoever quotes cheapest. Most of the time, the respondents answering your survey are ours.
Therapeutic coverage
Comprehensive coverage
Oncology and cancer · Cardiovascular disease · Neurology and neurodegenerative · Endocrinology and metabolic · Rare diseases and orphan · Infectious diseases · Respiratory disease · Dermatology
Specialized areas
Cell and gene therapy · Vaccines and prevention · Women’s and men’s health · Pediatric diseases · Pain management · Psychiatry and mental health · Ophthalmology · Transplantation
What we deliver
HCP recruitment.
Physicians, specialists, nurses, pharmacists and hard-to-reach healthcare audiences, sourced and verified against your screener.
Survey programming and testing.
We program in Forsta’s Confirmit and Decipher. Every questionnaire is checked against BOWLSR, a six-point method our founder developed and published in Quirk’s.
Fieldwork and project management.
Daily reads showing entries, terminates, completes, overquotas and partials, each measured against the sampling plan we build at the outset. You are reading pacing, not a raw count, so you know whether a study is on track before it becomes a problem.
Panel consulting.
Building reliable, valid HCP panels for organizations that need their own.
Typical study sizes
| Study type | Typical size |
|---|---|
|
US quantitative |
135 to 150 completes |
|
US qualitative |
15 to 25 interviews (largest to date: 84) |
|
Global quantitative |
~150 in the US plus 150 across international markets |
|
Global qualitative |
~15 in the US plus 5 to 8 per international market |
How fast can we move?
Most feasibility requests come back the same day, often within hours. Most fieldwork closes in 14 days or less.
We would rather tell you a quota is unrealistic before you commit to it than discover it in week three. If we think a target is not achievable in the time available, we will say so and propose what is.
Data quality you can defend
AOPS is a signatory of the Insights Association’s Global Data Quality Pledge and a member of the Insights Association and Intellus Worldwide.
Our guarantee
AOPS commits to 100% delivery on all project objectives, on time and within budget.
Our guarantee is not always about perfection. It is about accountability. If something breaks, we fix it, explain it, and own it alongside you.
Our team has delivered more than 20,000 healthcare studies over 20 years.
What our clients say
Frequently asked questions
Healthcare market research sample is the group of verified healthcare professionals recruited to take part in a research study. Unlike consumer sample, every respondent must be confirmed as a genuine practicing professional in the relevant specialty, which makes sourcing slower, smaller and more expensive than general population research.
No. We work exclusively with market research agencies and fieldwork buyers. We do not take direct pharma work, which means we never compete with our clients for their business.
Feasibility usually comes back the same day, often within hours. Most fieldwork closes within 14 days. Timelines vary by specialty and incidence, and we will tell you honestly at feasibility stage if a target is not achievable in the window you have.
We cover 16 therapeutic areas, from high-volume fields like cardiology and oncology through to rare disease, cell and gene therapy and transplantation. We also reach nurses, pharmacists, allied health professionals and hospital leadership.
US quantitative studies typically run 135 to 150 completes. US qualitative typically runs 15 to 25 interviews, though we have delivered as many as 84. Global studies typically add around 150 quantitative completes across international markets.
We program in Forsta’s Confirmit and Decipher.
Both, in practice. Around 85% of completes come from our own core panel, and we manage the full fieldwork process around it: programming, testing, monitoring and daily reporting.