Why Healthcare Market Research Field Teams Should Join Industry Associations
- Jerry Arbittier
- HCP Recruitment & Fieldwork
For most of my career, I had a clear picture of who belonged at industry association events. Salespeople. They worked…
...Why Having Recruitment Experts in Your Client Meetings Wins More RFQs
- Jerry Arbittier
- HCP Recruitment & Fieldwork
I have heard numerous pharmaceutical market research firms discuss pitch meetings over the years. The cast of characters tends to…
...If We Know What’s Wrong with Physician Surveys, Why Haven’t We Fixed Them?
- Jerry Arbittier
- HCP Recruitment & Fieldwork
In my last blog, I shared what I learned from a panel discussion with four physicians at the Insights Association‘s…
...What Happens When We Actually Listen to Physicians in Pharmaceutical Market Research?
- Jerry Arbittier
- Uncategorized
One of my favorite sessions at the recent Insights Association Ignite Healthcare conference wasn’t about AI or the latest technology. It was…
...Is Respondent Fraud a Crime? An ongoing debate.
- Jerry Arbittier
- Data Quality & Fraud
I was on an Insights Association committee call recently when someone said something that stopped me mid-thought: “A respondent who provides false information to qualify for a survey is committing fraud. That is a crime.”...
The Calculator My Mother Never Bought: A Lesson for People Ages 25–50
- Jerry Arbittier
- Uncategorized
A $300 calculator in 1975 and what it teaches about adopting tools early. A lesson in innovation for research professionals aged 25 to 50....
The Recontact Problem: Why Tightening Your Screener Might Be Losing You Physicians Entirely
- Jerry Arbittier
- HCP Recruitment & Fieldwork
Tightening your screener mid-field can lose physicians from your panel entirely. Why recontact rules deserve more care in HCP survey research....
The Hidden Cost of Playing It Safe
- Jerry Arbittier
- Industry Perspective
An open letter to sales directors: are your field directors free to innovate, or forced into safe decisions that quietly cost you projects?...
How Do You Define Fraud?
- Jerry Arbittier
- Data Quality & Fraud
Fraud estimates in market research run from 5% to 60%, and all of them are right. The seven behaviors that get called fraud, and why definitions matter....
Quality Over Quantity: The Art of Curating the Right Respondents
- Jerry Arbittier
- Data Quality & Fraud
It’s tempting to fall for the seductive logic of big numbers in research. More respondents mean more data points, which…
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