The Hidden Cost of Playing It Safe
February 11, 2026
An open-letter to all Sales Directors, Here’s something you need to ask yourself: Are your Field Directors making decisions best for your company, or have you forced them to make decisions which are safe, leaving no room for innovation or experimentation, and this is something that needs to be … Read More
How Do You Define Fraud?
January 8, 2026
The market research industry has a fraud problem. Ask ten experts how bad it is, and you’ll get ten different answers ranging from 5% to 60%. Here’s the uncomfortable truth: they’re all correct. Read More
Quality Over Quantity: The Art of Curating the Right Respondents
December 3, 2025
It’s tempting to fall for the seductive logic of big numbers in research. More respondents mean more data points, which should mean more reliable findings, Read More
The Sample That Nobody Wants to Include
November 7, 2025
There’s a dangerous reflex in healthcare market research: when you see data that doesn’t fit the pattern, your first instinct is often to flag it as fraud. The respondent must be a bot. The prescribing patterns must be fabricated. The outlier must be noise to eliminate. Read More
From Transaction to Transformation: The ROI of Genuine Care
September 30, 2025
Recently, I had a conversation with a colleague that crystallized a principle I’d been living by for years without having the right words for it. We were discussing how genuine connection happens not through checking boxes or delivering exactly what’s requested, Read More
From Milwaukee to Munich: Lessons in Global HCP Research That Actually Work
September 4, 2025
There’s a moment in every international research project where you realize that what works in Milwaukee absolutely won’t work in Munich – and that’s where the real expertise begins. Read More
What Makes The Fielding Of Research Projects Succeed or Stumble
July 30, 2025
After years in this business, I’ve watched some sampling plans fail. And here’s the thing: it’s usually not because of some complex error or technological failure, but before we get into why that happens, let’s take a step back; what is a sampling plan? Read More
Your AI Doctor Will See You… Eventually (Why Medical Breakthroughs Move at Snail Speed)
June 12, 2025
Dan Wasserman dropped this fascinating tidbit on social media the other day—there’s a study where AI absolutely crushed two teams of human doctors at medical predictions. … Read More
Why Medicare’s Future Might Be Brighter Than You Think: Good News for Market Research
April 29, 2025
Let’s talk about something we all love to worry about: the future of Medicare
If you follow industry chatter, you might think we’re headed for a dystopian future where both Medicare and market research firms are on life … Read More
Building Trust in Research
March 20, 2025
Today, I’m excited to share that AOPS has officially signed the Global Data Quality (GDQ) Pledge, initiated by the Insights Association. This isn’t just another industry checkbox or a pretty logo for our email signatures (though you’ll see it there too!). Read More
The Changing Landscape of Sampling Methods: Past, Present, and Future
February 17, 2025
Sampling—the backbone of research—has undergone a remarkable transformation over the decades. With over 30 years of expertise in the industry, I have had the privilege of witnessing firsthand the changing tides of innovative sampling methodologies. Read More
AI in Healthcare Market Research: The Case for Innovation or Caution?
January 15, 2025
Artificial Intelligence (AI) has been the ‘most discussed’ topic over the last two years, and the commercialization as well as widespread use of AI has changed the landscape of the professional world forever. Read More
Additional Articles
- 12.09.2024 — Why ‘Fair Market Value’ Hurts Healthcare Market Research. View Article
- 10.28.2024 — Enhancing Respondent Response Rates Through Behavioral Science. View Article
- 09.29.2024 — Struggling to Succeed in Healthcare Marketing Research? View Article
- 09.08.2024 — Perfection Is Possible. View Article
01.01.2023 — How to build a health care data collection panel. View Article
10.01.2001 — Data Use: A systematic method for checking online questionnaires. View Article