AOPS provides end-to-end fieldwork services for healthcare market research: HCP recruitment, survey programming, project management and panel consulting. Every engagement is overseen by our founder, a sampling statistician with 40 years in survey research and more than 20 in healthcare, and delivered under our 100% on-time, at-quota guarantee.
HCP Recruitment for Market Research
- A statistician in your client meetings. AOPS will join your client calls as your sampling expert, helping you win and keep business, and design the optimal sampling strategy from the start.
- Sourcing built around our own panel. Around 85% of completes come from our core panel asset. Beyond that we work with roughly 12 core partners across the US, EU4, UK and Canada, and a vetted network up to 20 deep depending on the geography and the respondent type. We are panel-agnostic, so we buy whatever sample your study actually needs at the lowest blended cost.
- Proactive daily management. Daily progress reads with areas of concern flagged and fixes proposed, not just a number.
Typical study sizes
- US quantitative: 135 to 150 completes
- US qualitative: 15 to 25 interviews, with our largest to date at 84
- Global quantitative: around 150 completes in the US plus 150 across international markets
- Global qualitative: around 15 interviews in the US plus 5 to 8 per international market
Most fieldwork closes in 14 days or less, and feasibility comes back the same day, usually within hours.
Online Survey Programming and Testing
AOPS programs online surveys, but this is only the beginning. We program in Forsta’s Confirmit and Decipher. We will monitor the programming of your surveys to guarantee they are completed on time, and provide screener suggestions to help maintain a higher incidence rate and lower costs.
Every questionnaire we program is checked against BOWLSR, a six-point method our founder developed and published in Quirk’s:
- Blank screen: are required answers set correctly on every question, including the open ends that are easiest to miss
- Order: are response options randomized wherever randomization is appropriate
- Words: is the wording clear to a respondent, not just to a researcher
- Logic: does every test case route the way it should
- Skip: do the skip patterns behave as the script intends
- Range: are numeric entries bounded so a respondent cannot give two answers that contradict each other
Fieldwork and Project Management
AOPS will manage the fielding of your project, but this is only the beginning. We review recruitment progress every day, and we will not just give you numbers showing progress, we will highlight areas of concern and offer suggestions for improvement. We review the screening data and offer suggestions for improving incidence where possible.
Your daily field report shows entries, terminates, completes, overquotas and partials, each measured against the sampling plan we build at the outset. That means you are reading pacing, not just a raw count, and you know whether a study is on track before it becomes a problem.
Healthcare Panel Consulting
AOPS specializes in developing reliable and valid panels of healthcare professionals for the healthcare industry, and will suggest additional avenues of recruitment if there are issues.